ืื“ื ื ื•ื™ืžืŸ, ืžื™ื™ืกื“ WeWork, ืžืฉืงื™ืข ื‘ื—ื‘ืจืช ื”ืงื ืื‘ื™ืก ืฉืœ ืื”ื•ื“ ื‘ืจืง

ืื™ื ื˜ืจืงื™ื•ืจ, ืฉืขืœืชื” ืขืœ ื”ืจื“ืืจ ืžืื– ื”ื—ืœื” ืœืคืขื•ืœ ื‘ืชื—ื•ื ื”ืงื ืื‘ื™ืก ื”ืจืคื•ืื™, ืžื’ื™ื™ืกืช 17 ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ ืžื ื•ื™ืžืŸ, ืžื‘ืขืœ ื”ืฉืœื™ื˜ื” ืืœื›ืก ืจื‘ื™ื ื•ื‘ื™ืฅ' ื•ืžื”ืžื™ืœื™ืืจื“ืจ ื’ืืจื™ ืคื’ืœ โ–  ืžืื– ื”ืžื™ื ื•ื™ ืฉืœ ืื”ื•ื“ ื‘ืจืง ืœื™ื•"ืจ ื”ื—ื‘ืจื” ื‘ืกื•ืฃ ืกืคื˜ืžื‘ืจ - ื–ื™ื ืงื” ื”ืžื ื™ื” ื‘ื™ื•ืชืจ ืž-100% ืœืฉื•ื•ื™ ืฉืœ 414 ืžื™ืœื™ื•ืŸ ืฉืงืœ, ื•ื”ื™ื "ื—ื‘ืจืช ื”ืงื ืื‘ื™ืก" ื‘ืขืœืช ื”ืฉื•ื•ื™ ื”ื’ื‘ื•ื” ื‘ืช"ื

ื’ื™ื ืืจื–
ื’ื™ื ืืจื–
ืฉืชืคื• ื›ืชื‘ื” ื‘ืžื™ื™ืœืฉืชืคื• ื›ืชื‘ื” ื‘ืžื™ื™ืœ
ืฉืชืคื• ื›ืชื‘ื” ื‘ืžื™ื™ืœืฉืชืคื• ื›ืชื‘ื” ื‘ืžื™ื™ืœ
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ืžืขื‘ืจ ืœื˜ื•ืงื‘ืงื™ื
ืื“ื ื ื•ื™ืžืŸ
ืื“ื ื ื•ื™ืžืŸืฆื™ืœื•ื: ื’ืงืœ ืคืืŸ/ืจื•ื™ื˜ืจืก

ืื™ื ื˜ืจืงื™ื•ืจ , ื”ืคื•ืขืœืช ื‘ืชื—ื•ื ื”ืงื ืื‘ื™ืก ื”ืจืคื•ืื™, ืžืžืฉื™ื›ื” ืœืขื˜ืจ ืืช ืจืฉื™ืžืช ืžืฉืงื™ืขื™ื” ืœืงืจืืช ื”ืจื™ืฉื•ื ื”ื›ืคื•ืœ ื‘ื ืืกื“"ืง. ื”ื—ื‘ืจื” ื”ื•ื“ื™ืขื” ื”ื‘ื•ืงืจ (ืจื‘ื™ืขื™) ื›ื™ ืœื”ื ืคืงื” ื”ืคืจื˜ื™ืช ืฉืงื™ื™ืžื” ื‘ืกื•ืฃ ื”ื—ื•ื“ืฉ ืฉืขื‘ืจ, ืฉื‘ื” ืœืงื—ื• ื—ืœืง ื‘ืขืœ ื”ืฉืœื™ื˜ื” ื‘ื—ื‘ืจื” ืืœื›ืก ืจื‘ื™ื ื•ื‘ื™ืฅ' (38.5%) ื•ื”ืžื™ืœื™ืืจื“ืจ ื’ืืจื™ ืคื’ืœ, ื”ืฆื˜ืจืฃ ื’ื ื”ืžื™ืœื™ืืจื“ืจ ื•ื”ื‘ืขืœื™ื ืฉืœ WeWork, ืื“ื ื ื•ื™ืžืŸ. ื‘ื›ืš, ื‘ืกืœ ื”ื›ืœ ื’ื™ื™ืกื” ื”ื—ื‘ืจื”,ย ย ืฉืžื™ื ืชื” ื‘ื—ื•ื“ืฉ ืกืคื˜ืžื‘ืจ ืืชย ืื”ื•ื“ ื‘ืจืง ืœื™ื•"ืจ,ย ืขื•ื“ 17 ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ.ย 

ื ื•ื™ืžืŸ ื™ืฉืงื™ืข ื‘ืื ื™ื˜ืจืงื™ื•ืจ, ืฉืฉื•ื•ื™ื™ื” ื‘ื‘ื•ืจืกื” ื”ื•ื 414 ืžื™ืœื™ื•ืŸ ืฉืงืœ, ื›-5 ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ (18.65 ืžื™ืœื™ื•ืŸ ืฉืงืœ), ื‘ืชืžื•ืจื” ืœืžื ื™ื•ืช ื”ื—ื‘ืจื” ืฉื™ื•ื ืคืงื• ืขื‘ื•ืจื•. ื”ื”ื ืคืงื” ืžืชื‘ืฆืขืช ืœืคื™ ืžื—ื™ืจ ืฉืœ 1.2 ื“ื•ืœืจ ืœืžื ื™ื” (ื›-4.46 ืฉืงืœื™ื), ื›ืœื•ืžืจ ืžื—ื™ืจ ื”ื ืžื•ืš ื‘ื›-10% ืžืžื—ื™ืจ ื”ืžื ื™ื•ืช ื‘ืฉื•ืง. ื–ืืช, ืžืฉื•ื ืฉื ื•ื™ืžืŸ ืฆื•ืจืฃ ืœื”ื ืคืงื” ืžืกื•ืฃ ื”ื—ื•ื“ืฉ ืฉืขื‘ืจ, ืฉื‘ื•ืฆืขื” ืœืคื™ ืžื—ื™ืจ ื”ื’ื‘ื•ื” ื‘-37% ืžืžื—ื™ืจ ื”ืฉื•ืง ื‘ืื•ืชื• ื™ื•ื.

ื‘ืื•ืชื” ื”ื ืคืงื” ื”ื–ืจื™ืžื• ื”ื‘ืขืœื™ื ืจื‘ื™ื ื•ื‘ื™ืฅ' ื•ื”ืžื™ืœื™ืืจื“ืจ ืคื’ืœ, ืžื™ื™ืกื“ GMF Capital, ื•ืžื™ ืฉื”ื•ื ื• ืžื•ืขืจื›ืš ืขืœ ื™ื“ื™ ืคื•ืจื‘ืก ื‘ื›-1.5 ืžื™ืœื™ืืจื“ ื“ื•ืœืจ, ื›-12.15 ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ ื‘ืชืžื•ืจื” ืœืžื ื™ื•ืช - ื•ื‘ืกืš ื”ื›ืœ ื’ื™ื™ืกื” ื”ื—ื‘ืจื” ื›-17 ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ.

ืื”ื•ื“ ื‘ืจืง, ื™ื•"ืจ ืื™ื ื˜ืจืงื™ื•ืจืฆื™ืœื•ื: ืขื•ืคืจ ื•ืงื ื™ืŸ

ื”ื—ื‘ืจื” ื”ืฆื”ื™ืจื” ื‘ืขื‘ืจ ืขืœ ื›ื•ื•ื ืชื” ืœืคืขื•ืœ ืœืจื™ืฉื•ื ื›ืคื•ืœ ื‘ื‘ื•ืจืกืช ื”ื ืืกื“"ืง, ื•ื’ื ื‘ื“ื™ื•ื•ื—ื™ื” ืœื‘ื•ืจืกื” ื”ื™ื ืžืฆื™ื’ื” ืืช ืžื—ื™ืจ ืžื ื™ื•ืชื™ื” ื‘ื“ื•ืœืจื™ื. ืœืคื™ ื”ื”ืขืจื›ื•ืช, ืกื›ื•ืžื™ ื”ื’ื™ื•ืก ื™ืฉืžืฉื• ืืช ื”ื—ื‘ืจื” ืœืคื™ืชื•ื— ืขืกืงื™ ื‘ื—ื•"ืœ, ื•ืœื‘ื™ืฆื•ืข ื”ืจื™ืฉื•ื ื”ื›ืคื•ืœ.

ืื™ื ื˜ืจืงื™ื•ืจ ื”ื™ื ื—ื‘ืจืช ื”ืฉืงืขื•ืชย ื‘ืชื—ื•ืย ื”ื‘ื™ื•ืžื“ย ื•ื‘ืชื—ื•ื ืžื“ืขื™ ื”ื—ื™ื™ื - ื•ื‘ื˜ืจื ื›ื ื™ืกืชื” ืœืชื—ื•ื ื”ืงื ืื‘ื™ืก ื”ื™ื™ืชื” ื ื˜ื•ืœืช ื”ื›ื ืกื•ืช. ื”ื™ื ืจื›ืฉื” ืืช ื”ืฉืœื™ื˜ื” ื”ืžืœืื”ย ื‘ื—ื‘ืจืช ืงื ื“ื•ืง - ืื—ืช ืžืฉืžื•ื ื” ื”ืฉื—ืงื ื™ื•ืช ื‘ืฉื•ืง ื”ืงื ืื‘ื™ืก ื”ื™ืฉืจืืœื™ (ื•ืื—ืช ื”ืงื˜ื ื•ืช ื‘ื”ืŸ) ื”ืžื•ื›ืจื•ืช ืงื ืื‘ื™ืก ืจืคื•ืื™ ืœืžื˜ื•ืคืœื™ื. ื‘ืžื—ืฆื™ืช ื”ืจืืฉื•ื ื” ืฉืœ 2018 ื”ื›ื ื™ืกื” ืงื ื“ื•ืง ื›-3.2 ืžื™ืœื™ื•ืŸ ืฉืงืœ ื‘ืœื‘ื“ ืžืžื›ื™ืจืช ืงื ืื‘ื™ืก ืจืคื•ืื™. ืžืขื‘ืจ ืœื–ืืช, ืงื ื“ื•ืง ืขื•ืกืงืช ื–ื” ืขืฉื•ืจย ื‘ืžื—ืงืจ, ื˜ื™ืคื•ื—, ื’ื™ื“ื•ืœ ื•ืฉื™ื•ื•ืง ืงื ืื‘ื™ืก ืจืคื•ืื™ ืœืžื˜ื•ืคืœื™ื ื‘ืžื’ื•ื•ืŸ ื”ืชื•ื•ื™ื•ืช.

ื‘ื ื•ืกืฃ,ย ืื™ื ื˜ืจืงื™ื•ืจ ืžื—ื–ื™ืงื”ย ื‘ื›-ย 17.25%ย ื‘ืจื™ื’ื ืจื”,ย ื”ืขื•ืกืงืช ื‘ืžื—ืงืจ ื•ืคื™ืชื•ื— ืฉื™ื˜ื•ืช ื˜ื™ืคื•ืœ ื—ื“ืฉื ื™ื•ืชย ื•ื”ื ืžืฆืืช ื‘ื ื™ืกื•ื™ ืฉืœื‘ 3 ื‘ืžื—ืœืช ืขื™ื ื™ื™ื ื•ื ื™ืกื•ื™ ืฉืœื‘ 2 ื‘ืืœืฆื”ื™ื™ืžืจ. ื”ื—ื‘ืจื” ืžื—ื–ื™ืงื” ื’ื ื›-9.3%ย ื‘ื ื•ื‘ืœื•ืก, ื”ืžืคืชื—ืช ื˜ื›ื ื•ืœื•ื’ื™ื” ื—ื“ืฉื ื™ืช ื”ืžื™ื•ืขื“ืช ืœืฉืคืจ ืืช ืชื•ืฆืื•ืช ื”ื˜ื™ืคื•ืœ ื‘ื—ื•ืœื™ ืกืจื˜ืŸ ืžืกื•ื’ื™ื ืฉื•ื ื™ื, ืชื•ืš ืฉื™ืžื•ืฉ ื‘ืชืจื•ืคื•ืช ื‘ื™ื•ืœื•ื’ื™ื•ืช ืžืžื•ืงื“ื•ืช.

ื˜ืจื ื“ ื”ืงื ืื‘ื™ืก ื”ืจืคื•ืื™ ื‘ื‘ื•ืจืกื” ื‘ืช"ื ื ืžืฉืš ื›ื‘ืจ ืงืจื•ื‘ ืœืฉื ื”, ื•ืžืขืœ ืœ-10 ื—ื‘ืจื•ืช ื›ื‘ืจ ื”ืฆื”ื™ืจื• ืขืœ ื›ื ื™ืกื” ืœืชื—ื•ื ื”ืœื•ื”ื˜ - ืชื•ืš ืฉื”ืŸ ื ื”ื ื•ืช ืžื–ื™ื ื•ืง ืฉืœ ืขืฉืจื•ืช ื•ืืฃ ืžืื•ืช ืื—ื•ื–ื™ื ื‘ืžื—ื™ืจืŸ - ื•ื–ืืช ื‘ื˜ืจื ื”ืฆื“ื™ืงื• ืžื‘ื—ื™ื ื” ื›ืœื›ืœื™ืช ืืช ืขืœื™ื™ืช ืฉื•ื•ื™ืŸ.ย ืืชืžื•ืœ ื”ืฆื˜ืจืคื• 2 ื—ื‘ืจื•ืช ื ื•ืกืคื•ืช ืœืชื—ื•ื, ื•ื”ืŸ ื™ื—ืœื• ืœื”ื™ืกื—ืจ ื‘ืงืจื•ื‘ ื‘ื‘ื•ืจืกื” ืœืื—ืจ ื™ืฆื™ืงืช ืคืขื™ืœื•ืชืŸ ืœืฉืœื“ื™ื ื‘ื•ืจืกืื™ื™ื. ื—ื˜ื™ื‘ืช ื”ืงื ืื‘ื™ืก ื‘ืงื‘ื•ืฆืช ื”ืคืืจืžื” ืคื ืืงืกื™ื” ืฉืœ ืžืฉืคื—ืช ืกื’ืœ ื—ืชืžื” ืขืœ ืžื–ื›ืจ ื”ื‘ื ื•ืช ืœืžื™ื–ื•ื’ ืคืขื™ืœื•ืชื” ื‘ื™ืฉืจืืœ ืœืชื•ืš ื”ืจื•ื“ื™ื•ื ื”ืฉืงืขื•ืช , ื•ื”ืฉืœื“ ื”ื‘ื•ืจืกืื™ย  ื•ื•ื™ื˜ืกืžื•ืง ื”ื•ื“ื™ืข ืขืœ ืจื›ื™ืฉืช ื—ื‘ืจืช ื‘ื˜ืจ, ืฉื›ื‘ืจ ืžืกืคืงืช ืงื ืื‘ื™ืก ืจืคื•ืื™ ืœื—ื•ืœื™ื ื‘ื™ืฉืจืืœ.

ืจื‘ื•ืช ืžื”ื—ื‘ืจื•ืช ื”ืคืขื™ืœื•ืช ื‘ืชื—ื•ื ืชืœื•ื™ื•ืช ื‘ืื•ืคืŸ ืžืฉืžืขื•ืชื™ ื‘ืื™ืฉื•ืจ ื™ืฆื•ื ื”ืงื ืื‘ื™ืก ื”ืจืคื•ืื™ ืžื™ืฉืจืืœ - ืื™ืฉื•ืจ ืืฉืจ ื˜ืจื ื ื™ืชืŸ. ืœืžืจื•ืช ืจืฆื•ื ื ืฉืœ ื’ื•ืจืžื™ื ืจื‘ื™ื ื‘ืžืžืฉืœื” ื•ื‘ืžืฉืจื“ื™ ื”ื‘ืจื™ืื•ืช ื•ื”ืื•ืฆืจ ื‘ืžื”ืœืš - ืงื™ื™ื ืกืคืง ืจื‘ ืœื’ื‘ื™ ืžืชืŸ ืื™ืฉื•ืจ ื–ื” ื‘ืขืชื™ื“, ื‘ืคืจื˜ ื‘ืžื™ื“ื” ื•ื”ื›ื ืกืช ืชืชืคื–ืจ. ืจืืฉ ื”ืžืžืฉืœื”, ื‘ื ื™ืžื™ืŸ ื ืชื ื™ื”ื•, ื˜ืจื ื ืชืŸ ื“ืขืชื• ื‘ื ื•ืฉื.

ืžื‘ื™ืŸ "ืžื ื™ื•ืช ื”ืงื ืื‘ื™ืก", ืื™ื ื˜ืจืงื™ื•ืจ ืžื—ื–ื™ืงื” ื‘ืฉื•ื•ื™ ื”ื’ื‘ื•ื” ื‘ื™ื•ืชืจ ื‘ื‘ื•ืจืกื”, ื›-414 ืžื™ืœื™ื•ืŸ ืฉืงืœ ืœืื—ืจ ื–ื™ื ื•ืง ืฉืœ ืœืžืขืœื” ืž-1,000% ืžืชื—ื™ืœืช ื”ืฉื ื”. ื˜ื•ื’ื“ืจ ื”ื™ื ื”ื‘ืื” ืื—ืจื™ื”, ื•ื”ื™ื ื ืกื—ืจืช ืœืคื™ ืฉื•ื•ื™ ืฉืœ 257 ืžื™ืœื™ื•ืŸ ืฉืงืœ ืœืื—ืจ ืฉืžื ื™ื•ืชื™ื” ืขืœื• ื‘-300% ืžืชื—ื™ืœืช ื”ืฉื ื”.

ืชื’ื•ื‘ื•ืช

ื”ื–ื™ื ื• ืฉื ืฉื™ื•ืฆื’ ื‘ืืชืจ
ืžืฉืœื•ื— ืชื’ื•ื‘ื” ืžื”ื•ื•ื” ื”ืกื›ืžื” ืœืชื ืื™ ื”ืฉื™ืžื•ืฉ ืฉืœ ืืชืจ TheMarker

ืขืœ ืกื“ืจ ื”ื™ื•ื